More and more, the world is going green. Whether you’re leading the way or following along, you need to take every step efficiently. GreenAwareSM is a first-of-its-kind segmentation system that defines consumer eco-buying patterns, lifestyles, opinions, attitudes and media use. When you better understand and identify consumers based on their level of green activity, your green marketing initiatives will flourish.
The GreenAwareSM Blog
Dec
07
2009
07
2009
Driving for Green Consumers
by Jan Jindra
Hybrid vehicles have been an important area of growth for the automotive industry over the past several years. Hybrids have gone from a novel concept to solidified players among today’s vehicle classes.
Read more >>- TAGS: Direct Mail, Green Marketing
- CATS: Green Marketing, Research, Segmentation
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Dec
02
2009
02
2009
Financial Services Moves Beyond “Go Paperless”
by Kevin Akerman
Flash back – financial services companies initially started embracing the green movement by telling their customers to “save a tree and go paperless” with their statements. Flash forward to 2009 where we are seeing financial services companies getting more creative and making large investments to not only be greener, but to reward their customers for making smarter and greener decisions.
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Nov
24
2009
24
2009
Women show green extremes while men sit in the middle
by Denise Hopkins
When we segment the market based upon gender we find yet another difference between men and women. Visualize the way we segment the market around green attitudes and behaviors as a spectrum with the far left being Behavioral Greens and the far right the True Browns. In the middle we have our Think Greens and [...]
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