Practically since their conception, the Baby Boomer generation has changed the face of culture and consumerism in the United States. This remains true as you consider the impact Boomers have on environmental issues and by extension, green purchase patterns. Baby Boomers were born between 1945 and 1964 and number roughly 78 million people. As they’ve [...]

I am reading a book “The Trophy Kids Grow Up” by Ron Alsop, and while the book focuses primarily one how the millennial generation is impacting the work place, it provides an interesting profile of this generation’s behavioral patterns. These traits include a sense of entitlement,