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More and more, the world is going green. Whether you’re leading the way or following along, you need to take every step efficiently. GreenAwareSM is a first-of-its-kind segmentation system that defines consumer eco-buying patterns, lifestyles, opinions, attitudes and media use. When you better understand and identify consumers based on their level of green activity, your green marketing initiatives will flourish.



The GreenAwareSM Blog

Nov
19
2009

Impact of Baby Boomers on Green Economy

by John Neswadi

Practically since their conception, the Baby Boomer generation has changed the face of culture and consumerism in the United States. This remains true as you consider the impact Boomers have on environmental issues and by extension, green purchase patterns. Baby Boomers were born between 1945 and 1964 and number roughly 78 million people. As they’ve [...]

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CATS: Green Marketing
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Nov
16
2009

Is being green a regional thing?

by Denise Hopkins

Are people in California more green than people in New Jersey? Are people in Colorado more green than those in Montana? I know that I could be accused of stereotyping based upon what I’ve seen and heard about certain states and their focus on green initiatives.  But is there a a differentiation in the consumers [...]

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TAGS: Behavioral Greens, Green Marketing, Segmentation, True Browns
CATS: Green Marketing, Research, Segmentation, green regions
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Nov
09
2009

Fact or Fiction of Green Millennials

by Jan Jindra

I am reading a book “The Trophy Kids Grow Up” by Ron Alsop, and while the book focuses primarily one how the millennial generation is impacting the work place, it provides an interesting profile of this generation’s behavioral patterns. These traits include a sense of entitlement,

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CATS: Green Marketing, Research, Segmentation
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