Hybrid vehicles have been an important area of growth for the automotive industry over the past several years. Hybrids have gone from a novel concept to solidified players among today’s vehicle classes.

When we segment the market based upon gender we find yet another difference between men and women.  Visualize the way we segment the market around green attitudes and behaviors as a spectrum with the far left being Behavioral Greens and the far right the True Browns.  In the middle we have our Think Greens and [...]

Are people in California more green than people in New Jersey? Are people in Colorado more green than those in Montana? I know that I could be accused of stereotyping based upon what I’ve seen and heard about certain states and their focus on green initiatives.  But is there a a differentiation in the consumers [...]