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	<title>Comments on: Fact or Fiction of Green Millennials</title>
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	<link>http://greenaware.experian.com/blog/2009/11/09/fact-or-fiction-of-green-millennials/</link>
	<description>Helping companies pursue green marketing more effectively.</description>
	<lastBuildDate>Wed, 11 Nov 2009 16:06:36 -0700</lastBuildDate>
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		<title>By: fivekitten</title>
		<link>http://greenaware.experian.com/blog/2009/11/09/fact-or-fiction-of-green-millennials/comment-page-1/#comment-46</link>
		<dc:creator>fivekitten</dc:creator>
		<pubDate>Wed, Nov 11 2009 04:06:36 pm</pubDate>
		<guid isPermaLink="false">http://greenaware.experian.com/?p=389#comment-46</guid>
		<description>I had five kids born during your defined &quot;Millennial&quot; years. (And I popped one out in 2000 for good luck.) I do view them as being a much greener generation. (And, being young in the 70s, I&#039;m a product of the &quot;give a hoot don&#039;t pollute&quot; generation.)  First of all, if they&#039;re civic minded, environmental issues have a direct impact on civic responsibility, therefore being &quot;green oriented&quot; kinda takes on a &quot;default yes&quot; to support the civic-mindedness. Because information flies like the wind, environment issues and concerns are brought to their attention sooner.  Because they are spontaneous - they are likely to jump in and take action on events sooner.  Instant gratification doesn&#039;t have to be from watching a tree go - gratification can come from making people more aware, increasing participants, or watching someone else take up your view.  I believe I also read somewhere that this generation has the largest number of volunteers.  These children have been largely brought up with recycling (except in rural areas I&#039;m finding out - which is ironic)and global warming issues in the news constantly.  They are also the ones creating the media to support environmental issues.   All all my kids aren&#039;t &quot;flower power&quot; children (a couple are close:) - but all will choose a &quot;greener&quot; choice when it&#039;s possible.   (Do I dump the can in the recycle bin or in the garbage?) Buying expensive stuff isn&#039;t the only way to be green - in fact, because of their advertising/media savvy they may be reluctant to believe claims of products being &quot;greener.&quot;  I&#039;m very interested in reading that book. Gonna have to put it on my wish list!</description>
		<content:encoded><![CDATA[<p>I had five kids born during your defined &#8220;Millennial&#8221; years. (And I popped one out in 2000 for good luck.) I do view them as being a much greener generation. (And, being young in the 70s, I&#8217;m a product of the &#8220;give a hoot don&#8217;t pollute&#8221; generation.)  First of all, if they&#8217;re civic minded, environmental issues have a direct impact on civic responsibility, therefore being &#8220;green oriented&#8221; kinda takes on a &#8220;default yes&#8221; to support the civic-mindedness. Because information flies like the wind, environment issues and concerns are brought to their attention sooner.  Because they are spontaneous &#8211; they are likely to jump in and take action on events sooner.  Instant gratification doesn&#8217;t have to be from watching a tree go &#8211; gratification can come from making people more aware, increasing participants, or watching someone else take up your view.  I believe I also read somewhere that this generation has the largest number of volunteers.  These children have been largely brought up with recycling (except in rural areas I&#8217;m finding out &#8211; which is ironic)and global warming issues in the news constantly.  They are also the ones creating the media to support environmental issues.   All all my kids aren&#8217;t &#8220;flower power&#8221; children (a couple are close:) &#8211; but all will choose a &#8220;greener&#8221; choice when it&#8217;s possible.   (Do I dump the can in the recycle bin or in the garbage?) Buying expensive stuff isn&#8217;t the only way to be green &#8211; in fact, because of their advertising/media savvy they may be reluctant to believe claims of products being &#8220;greener.&#8221;  I&#8217;m very interested in reading that book. Gonna have to put it on my wish list!</p>
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