Hybrid vehicles have been an important area of growth for the automotive industry over the past several years. Hybrids have gone from a novel concept to solidified players among today’s vehicle classes. And the reasons are obvious. Saving on monthly fuel costs, particularly in today’s economic environment, is a prime reason why consumers choose hybrids. Depending on the make and model, 2010 hybrid car models claim to get from 26 mpg up to 51 mpg in the city such as the Ford Fusion Hybrid at 41 mpg.

 Regardless of motivation, auto manufacturers and dealers need to consider current hybrid owners looking to replace their current vehicle as well as potential, first-time hybrid buyers when developing marketing campaigns. Experian’s GreenAware is an excellent marketing tool to identify green consumers however; not all may be in the market to purchase a new vehicle.

 Experian’s Auto Purchase Models  predict which consumers are more likely to purchase a new vehicle in the next six months including the likelihood of purchasing a new hybrid car or truck.

 The models are part of a prospecting system that supports outreach efforts by auto online portals, manufactures, agencies, and dealers which typically require very quick turnaround. The Auto Purchase Models are designed to help you clearly identify and market to households that are up to 15 times more likely than average to purchase a particular a new vehicle model or within a certain vehicle segment in the next six months.

 More information can be found on Experian GreenAware and the new Experian Auto Prospect Models.