Author Archive

Impact of Baby Boomers on Green Economy

Practically since their conception, the Baby Boomer generation has changed the face of culture and consumerism in the United States. This remains true as you consider the impact Boomers have on environmental issues and by extension, green purchase patterns. Baby Boomers were born between 1945 and 1964 and number roughly 78 million people. As they’ve [...][ READ MORE ]

A Closer Look at the Hispanic Population and its Green Potential

The national fabric of our society is changing; it is up to you to determine how your company should best adjust to that change. Today the Hispanic population is the largest ethnic minority in the US, growing annually in both size and purchase power. It’s estimated by 2010 the purchase power of this segment will [...][ READ MORE ]

Green Benefits of Catalog Advertising

As we’ve observed in previous blogs, 31 percent of the U.S. population identifies themselves as a Behaviorial Green – the top green segment in terms of environmental-consciousness. Our research shows that nearly 50 percent of the 0-24 month catalog shoppers fall into the Behavioral Green segment. This suggests that green-conscious consumers are buying when they receive a catalog. Does this automatically mean producing and mailing catalogs is good for the environment?[ READ MORE ]

Considering the Impact of Young Consumers on Green Spending

Just as the Baby Boomer generation is and will continue to impact consumer behavior, we need to also understand how the youth of today – consumers age 19 to 25 – will impact our economy and purchase patterns in the future. Analysis of the GreenAware segmentation tells us that generally the True Brown segment tends [...][ READ MORE ]

How will product development and design be impacted by the green movement?

Soy based ink, re-cycled packaging, reduction in the amount of paper and materials when shipping a product. These are all initiatives companies can, and do use to reduce their carbon footprint. All those activities should be commended if they are implemented within your organization. In the future, will green product design have an impact on [...][ READ MORE ]