Archive for the ‘ Green Marketing ’ Category

Driving for Green Consumers

Hybrid vehicles have been an important area of growth for the automotive industry over the past several years. Hybrids have gone from a novel concept to solidified players among today’s vehicle classes. [ READ MORE ]

Financial Services Moves Beyond “Go Paperless”

Flash back - financial services companies initially started embracing the green movement by telling their customers to “save a tree and go paperless” with their statements. Flash forward to 2009 where we are seeing financial services companies getting more creative and making large investments to not only be greener, but to reward their customers for making smarter and greener decisions.[ READ MORE ]

Women show green extremes while men sit in the middle

When we segment the market based upon gender we find yet another difference between men and women.  Visualize the way we segment the market around green attitudes and behaviors as a spectrum with the far left being Behavioral Greens and the far right the True Browns.  In the middle we have our Think Greens and [...][ READ MORE ]

Impact of Baby Boomers on Green Economy

Practically since their conception, the Baby Boomer generation has changed the face of culture and consumerism in the United States. This remains true as you consider the impact Boomers have on environmental issues and by extension, green purchase patterns. Baby Boomers were born between 1945 and 1964 and number roughly 78 million people. As they’ve [...][ READ MORE ]

Is being green a regional thing?

Are people in California more green than people in New Jersey? Are people in Colorado more green than those in Montana? I know that I could be accused of stereotyping based upon what I’ve seen and heard about certain states and their focus on green initiatives.  But is there a a differentiation in the consumers [...][ READ MORE ]