Is being green a regional thing?

• November 16th, 2009
• Posted in Green Marketing . Research . Segmentation . green regions
• By Denise Hopkins

Are people in California more green than people in New Jersey? Are people in Colorado more green than those in Montana? I know that I could be accused of stereotyping based upon what I’ve seen and heard about certain states and their focus on green initiatives.  But is there a a differentiation in the consumers [...][ READ MORE ]