Brand Loyalty | GreenAware

Posts Tagged ‘ Brand Loyalty ’

Green Benefits of Catalog Advertising

October 20th, 2009
Posted in Green Marketing
By John Neswadi

As we’ve observed in previous blogs, 31 percent of the U.S. population identifies themselves as a Behaviorial Green – the top green segment in terms of environmental-consciousness. Our research shows that nearly 50 percent of the 0-24 month catalog shoppers fall into the Behavioral Green segment. This suggests that green-conscious consumers are buying when they receive a catalog. Does this automatically mean producing and mailing catalogs is good for the environment?[ READ MORE ]

Does marketing green offer sustainability for your brand?

September 16th, 2009
Posted in Green Marketing . Segmentation
By Denise Hopkins

A focus on targeting green consumers can yield a higher ROI for your marketing initiatives. However, there is much to be learned when we look outside our green lenses and see consumers based upon a broader perspective of their behaviors and attitudes.[ READ MORE ]

Brand Loyalty and Green Consumers

September 10th, 2009
Posted in Green Marketing . Research . Segmentation
By John Neswadi

Are green consumers more or less brand loyal when it comes to catalog shopping? Here's data which compares the number of catalogs a consumer purchases against their green behaviors.[ READ MORE ]