Women show green extremes while men sit in the middle

• November 24th, 2009
• Posted in Green Marketing . Segmentation . Uncategorized
• By Denise Hopkins

When we segment the market based upon gender we find yet another difference between men and women.  Visualize the way we segment the market around green attitudes and behaviors as a spectrum with the far left being Behavioral Greens and the far right the True Browns.  In the middle we have our Think Greens and [...][ READ MORE ]