Marketing to New Parents with Green Products

• September 14th, 2009
• Posted in Green Marketing . Segmentation
• By Jan Jindra

More and more products are being developed claiming to be environmentally friendly. Whether they are organic foods, air purification systems or natural bath and body products, many of these are specifically targeted to young families with small children. Parents want to feel they’re protecting their families from potentially serious illnesses such as asthma, chronic colds or allergies, as well as protecting the environment.[ READ MORE ]