Posts Tagged ‘ Segmentation ’

Women show green extremes while men sit in the middle

When we segment the market based upon gender we find yet another difference between men and women.  Visualize the way we segment the market around green attitudes and behaviors as a spectrum with the far left being Behavioral Greens and the far right the True Browns.  In the middle we have our Think Greens and [...][ READ MORE ]

Is being green a regional thing?

Are people in California more green than people in New Jersey? Are people in Colorado more green than those in Montana? I know that I could be accused of stereotyping based upon what I’ve seen and heard about certain states and their focus on green initiatives.  But is there a a differentiation in the consumers [...][ READ MORE ]

Helping Utility Marketers Go Green

While the Green movement is strong and growing, the economic conditions are presenting greater challenges for green marketers. If you are a company being required to show progress in innovation and adoption of new green products, or you are a company that wants to be environmentally responsible, it is still challenging to make the most of your green marketing investment.[ READ MORE ]

Is Green in the Heart or Mind?

Is green an emotional or financial decision? While I think most people would say it’s an emotional decision, it’s also a personal choice. A dedication to make a difference today and in the future. However, with the green market being estimated at $500 billion, we can’t discount the financial implications.[ READ MORE ]